Wisdom Tree: Do not lose money
In investing not losing money is key and it has been emphasized by Graham in the form of margin of safety and later on by Warren Buffett, who once said that the successful investing is, "Rule No.1 is never lose money. Rule No.2 is never forget rule number one." You can still generate higher returns without taking lot of risk, the key is… Adhering to quality Establishing the right processes and checklists for identifying exceptional companies, Employing the margin of safety strategy Selecting investments with the potential for compounding And addressing behavioral biases.